Bing Ads
As of April 2021, Bing Ads was rebranded as Microsoft Advertising. Microsoft Advertising is a platform that allows businesses to advertise their products or services on the Bing search engine, as well as on other Microsoft-owned properties such as MSN, Outlook.com, and LinkedIn.
Microsoft Advertising/Bing Ads Services
Achieve a higher ROI compared to Google ads while saving up to 70% on CPC with our all-inclusive Bing Ads service.
Though Google remains the search market leader, Microsoft Advertising (formerly Bing Ads) is catching up quickly in terms of functionality, if not volume. At PixelCrayons, we offer Bing Pay Per Click management services to help you showcase PPC ads on Bing, Yahoo, and AOL search platforms.
Some of the services offered by Microsoft Advertising include:
- Search advertising: Businesses can create and display text ads on Bing and other Microsoft-owned search engines.
- Shopping advertising: Businesses can create product listings and showcase their products on Bing Shopping.
- Audience targeting: Businesses can target specific audiences based on demographics, location, device, and other factors.
- Campaign optimization: Microsoft Advertising offers tools to help businesses optimize their campaigns, including automated bidding, keyword suggestions, and performance reporting.
- Remarketing: Businesses can target customers who have previously visited their website or interacted with their ads.
- Ad extensions: Businesses can add additional information to their ads, such as phone numbers, location information, and call-to-action buttons.
- Local advertising: Businesses can target customers in specific geographic locations, such as cities or zip codes.
Overall, Microsoft Advertising provides businesses with a powerful platform to reach potential customers through targeted advertising on Bing and other Microsoft-owned properties.